ANIA KAMPANIA

For over twenty years Ania organised trips for friends — routes, restaurants, the places nobody finds alone — and gave every bit of it away for free. No name to book under, no offer to choose from, no price to quote, no defined audience to speak to. The expertise existed. A business did not.

The brand came first. The name puns on the region she works in — Kampania is Polish for Campania. We took a position deliberately against the category: Architekt Doświadczeń, an experience architect, not a travel agency. We rebuilt the offer as four stages, each priced on a different model so that commitment and cost rise together. In practice what comes out of it most often is women’s groups, birthday trips and other occasions that have to go right. The design system came out of the tone of voice. Only then the site that carries all of it: Next.js 16, Cal.eu scheduling, Stripe checkout for the digital products, a Sanity-backed blog and testimonials, and the legal documentation the Polish market requires.

Live at aniakampania.pl under a name, a position and a price ladder that did not exist before the project. Bookings run through Cal.eu, the legal documentation is published, and the blog and testimonials are managed in Sanity. Both interactive ebooks are finished and the purchase chain behind them is wired end to end — Stripe checkout, signed access links, post-purchase email — but they are not on sale yet: Stripe account verification is still pending. All four stages are designed, built and priced; none of them has been measured against real traffic yet.